As part of the lead up to Sundance 2019 Craig and partner Jiangzi Tan (justcallmetanny.com) pitched and produced two social videos for the Sundance Instagram account. The spots highlighted the concept of risk in a business that requires filmmakers to take big chances when bringing a creative vision to life.
Kickstarter – The Moon’s Milk
Working on his stop motion film for over seven years the director needed additional funding to bring his charming story to fruition. Turning to Kickstarter and using this video the director raised over $32,000. Now completed The Moon’s Milk is a festival favorite and continues delight a broader audience.
Freeze & Share
In conjunction with Harvard trained Dr. Aimee Eyvazzadeh and Storymade Studio this three part series shows how a revolutionary egg freezing program has brought families struggling with fertility the gift of life.
Known for importing unique wines from family owned vineyards in Italy, France and more August Wine uses this educational series to inform their audience and staff on the story behind every bottle.
Episona – User Story
Using the emerging field of epigenetics to deliver affordable and effective fertility testing for men the startup Episona is changing lives. This customer story tugs at the heart, featuring a couple who struggled for years to have children and were finally able to grow their family with the help of this breakthrough product.
Instructional Meal Social Post
Instructional videos empower us to do new things and feel confident that we can complete the task. This spec video does exactly that by giving quick visual instruction designed specifically for sharing with others on social platforms.